American electronic cigarette company, founded in 2015 out of Pax Labs and separated as its own company in 2017, with its head office in Washington DC. Makes and sells the Juul vapour device and nicotine pods for adult smokers, runs its own scientific and regulatory programmes including toxicology, clinical and behavioural studies and premarket tobacco product applications to the Food and Drug Administration, and operates age verification and youth prevention measures on its sales.
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