American consumer health company founded in 1889 in Wichita, Kansas by Albert Alexander Hyde and now headquartered in Orchard Park, New York, owned since 1988 by the Japanese group Rohto Pharmaceutical. Makes and markets over the counter topical and lip care products including the Mentholatum ointment, Deep Heat and Deep Freeze pain relief ranges, Softlips lip care and Oxy skincare, sold across North America, Europe and Asia, with a United Kingdom arm at East Kilbride in Scotland.
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