Pharmacy CEOs Emphasize Customer‑Focused Cosmetic Counseling at Growth Forum

On June 6, Jeong Hye‑jin, CEO of H&J, spoke at the "Pharmacy Growth Forum: Dermacosmetic Success Strategy" held at Sejong University Daeyang AI Center. She argued that pharmacies should enhance their cosmetics counseling competitiveness by first diagnosing customers' skin concerns and then narrowing product options to those that fit the identified needs, rather than displaying a wide array of items. Jeong presented "customer discomfort identification" and "minimal routine design" as the core elements of effective pharmacy cosmetics advice. She positioned the pharmacy’s competitive edge in the cosmetics market as the ability to reduce choice overload for consumers, contrasting this with H&B stores and online platforms where shoppers face countless products and reviews. The discussion underscored the strategic shift toward personalized, streamlined product recommendations to strengthen pharmacy roles in the dermocosmetics sector.