sr. Assistant Professor

Dr. Shreeprasad A. Kulkarni Senior Assistant Professor, Sri Balaji University, Pune Email: [email protected] | Phone: +91 9822196020 ORCID ID: 0009-0006-2263-3978 Dr. Shreeprasad A. Kulkarni is a seasoned academician and marketing professional with over two decades of diverse experience spanning academia, the pharmaceutical industry, and technology. He currently serves as a Senior Assistant Professor at Sri Balaji University, Pune, specializing in Pharmaceutical Marketing, Digital Marketing, Rural Marketing, Green Marketing, and Ethics & Sustainability. He holds a PhD from Savitribai Phule Pune University (2020), an MBA in Marketing (2000), and a B.Sc in Science (1998). Before transitioning to academia, Dr. Kulkarni worked in the pharmaceutical sector, gaining significant expertise in marketing and customer relations. Dr. Kulkarni is an active contributor to research, with publications in reputed journals focusing on topics such as digital marketing strategies in the pharmaceutical industry, agro-tourism, ethics in pharmaceutical sales, and green marketing practices. Noteworthy among his contributions is the critical analysis of ASHA workers' roles in healthcare management, studies on digital marketing strategies for physicians, and comparative research on MGNREGA in Maharashtra and Gujarat. Dr. Kulkarni is a member of the National HRD Network (2023) and contributes to the Internal Quality Assurance Cell (IQAC) at BITM. Beyond his teaching and research, he is passionate about mentoring students and fostering ethical values in management education. In addition to his academic pursuits, Dr. Kulkarni's expertise bridges the gap between industry practices and sustainable development, empowering future managers to address global challenges with innovation and empathy. Research Interests: Pharmaceutical Marketing, Digital Marketing, Rural Marketing, Green Marketing, Ethics & Sustainability