Analyse
Analyses approfondies des marchés pharmaceutiques, des chaînes d'approvisionnement, de la technologie et de la réglementation
#branding ×
Analyse
19 sept. 2026•1 min de lecture
Korean Pharmacy Names Shift Toward Numeric and Scale‑Based Branding
Analysis of 25,862 operating pharmacies shows a move from friendly names like 'Health' to business‑focused names such as '365' and 'Mega'.
Analyse
6 sept. 2026•1 min de lecture
Pharmacies with '365' in name rise, indicating growing 365‑day service model
The share of pharmacies whose names include '365' has risen from 1.2% in 2021 to 2.79% in 2023, reflecting an expanding trend of year‑round operations.
Analyse
25 août 2026•1 min de lecture
Big Pharma Reexamines Marketing Strategy Amid Growing Public Visibility
Drugmakers are shifting focus to market themselves as well as their medicines as they become more prominent in health and cultural discussions.