Analyse
Analyses approfondies des marchés pharmaceutiques, des chaînes d'approvisionnement, de la technologie et de la réglementation
#pharma marketing ×
Analyse
26 août 2026•1 min de lecture
Tenpoint’s Yuvezzi Campaign Uses Handcrafted Puppets to Highlight Presbyopia
Tenpoint’s new Yuvezzi consumer campaign uses handcrafted puppets to illustrate everyday blurry‑vision hassles faced by people with presbyopia.
Analyse
24 août 2026•1 min de lecture
GSK launches first DTC TV ad for asthma drug Exdensur, eyes blockbuster sales
GSK has aired its first direct-to-consumer television commercial for Exdensur, its asthma treatment expected to become a blockbuster.
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