Analysis

Summer pharmacy OTC sales in South Korea displayed mixed movements, with acne drug Azelia rising sharply into the top‑10, while vitamin brands showed varied growth.

South Korea’s leading fashion‑beauty platform Musinsa partners with pharmacy chain Onnuri to open a combined ‘Pharmacy Beauty’ store in Hongdae, sparking interest in a new retail model.

Pharmacy sales to foreign tourists grew dramatically in Busan, Jeju and Incheon, with consumption up 6‑fold, 4‑fold and over 3‑fold year‑on‑year.

The Korean Pharmaceutical Distribution Association and Paju city have signed an MOU to develop a 100,000‑pyeong pharmaceutical and biotech logistics complex within the Paju Peace Economic Zone.

Seltrion was ranked the top pharma and biotech brand in Korea by the Asia Brand Research Institute’s K‑Brand Index, based on analysis of over 15 million online data points.

A 20‑pyeong pharmacy with 21 M KRW monthly sales was priced at 750 M KRW, while a 30 M KRW sales pharmacy fetched 600 M KRW, showing a shift from the usual 25‑30× sales rule.

Regadex, a liver disease combination drug by BooKwang Pharma, achieved the second highest prescription volume in South Korea's liver disease combo market within a year of launch.

Pharma distributors in South Korea are changing delivery dates around the July 17 Constitution Day holiday; pharmacies should check each supplier’s cut‑off times to avoid order issues.

Global medical aesthetic company Baim opened the JUVELOOK flagship cafe in Seoul’s Samseong‑dong, offering branded drinks, desserts, skincare products and merchandise.

Regalon 140 mg capsules, a newly listed epilepsy drug, saw 32,812 arrival‑notification requests in June, prompting limited shipments and pharmacy delays.