Analysis
In-depth analysis of pharmaceutical markets, supply chains, technology and regulation
#pharma marketing ×
Analysis
Aug 26, 2026•1 min read
Tenpoint’s Yuvezzi Campaign Uses Handcrafted Puppets to Highlight Presbyopia
Tenpoint’s new Yuvezzi consumer campaign uses handcrafted puppets to illustrate everyday blurry‑vision hassles faced by people with presbyopia.
Analysis
Aug 24, 2026•1 min read
GSK launches first DTC TV ad for asthma drug Exdensur, eyes blockbuster sales
GSK has aired its first direct-to-consumer television commercial for Exdensur, its asthma treatment expected to become a blockbuster.
1