Analysis
In-depth analysis of pharmaceutical markets, supply chains, technology and regulation
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Analysis
Sep 1, 2026•1 min read
Il-yang Pharma's DodamDodam Triple Vitaac sales rise over 70% in H1
Il-yang Pharmaceutical reports its OTC children's supplement DodamDodam Triple Vitaac posted ~1.8 bn KRW sales in the first half of the year, a growth of more than 70% YoY.
Analysis
Aug 31, 2026•1 min read
DUOLAC launches travel‑focused probiotic campaign with creator Bunny Bottle
Probiotic brand DUOLAC teams up with travel influencer Bunny Bottle to promote its new DUOLAC STOP travel pack, with online and offline promotions through September.
Analysis
Aug 25, 2026•1 min read
Big Pharma Reexamines Marketing Strategy Amid Growing Public Visibility
Drugmakers are shifting focus to market themselves as well as their medicines as they become more prominent in health and cultural discussions.