Brazilian beauty group with its head office at São José dos Pinhais near Curitiba in Paraná, built on the O Boticário pharmacy founded in Curitiba in 1977 and now one of the largest cosmetics groups in Latin America. Makes and sells cosmetics, perfumery and personal care products through the brands O Boticário, Eudora, Quem Disse Berenice, Vult and others, runs its own factories, research and development centre and product safety and analytical laboratories and operates thousands of franchised shops and a direct selling network.
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