Brand Executive - Pharmaceutical Division (3Rd Party Contract)

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About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Job Summary

• Develop strategic approach in implementation for brand strategy
• Show excellent execution of marketing activities
• Conduct stakeholder management well

Core Job Responsibilities

• Build brand plan for assigned products & execute marketing with Marketing Manager effectively & efficiently.
• Develop sufficient promotional materials such as brochures, catalogues, information booklet which are in line with product positioning.
• Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to understand customer behaviors, perception, and acceptance.
• Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs.
• Support in developing product training to field force on an ongoing basis.
• Keep Field Force updated on product knowledge and competitor information.
• Review complaints and propose solutions relating to assigned products.
• Collect, compile, verify, analyze data on market trends, consumer behavior and competitor activities to propose market opportunities for product.
• Collect, compile, verify, analyze data on product performance and customer feedback and make report to relevant managers.
• Provide information in forecasting market’s product demand, identify potential supply issues, and develop contingency plans.
• Actively assist Marketing team in arranging symposiums, seminars, public education and exhibitions in coordination with field force.