WiseBuzz Forms US DTC Advertising Team to Support Korean Pharma Expansion

WiseBuzz announced on the 18th that it is establishing a dedicated team for US Direct‑to‑Consumer (DTC) advertising. The move aims to assist Korean pharmaceutical, biotech and healthcare companies in entering the US market. DTC advertising allows companies to promote prescription drugs, medical devices and other health products directly to consumers. The United States is one of the few markets where prescription‑drug advertising to the general public is permitted, and several Korean firms already use DTC campaigns after expanding into the US. WiseBuzz plans to run the DTC business as a core service, providing expertise and resources for Korean firms seeking to build brand awareness among US consumers.